Have you checked out the Old Navy Booty Reader, which is designed to help you pick the perfect pair of jeans? When you visit this microsite, the oh-so-mysterious Madame Eva speaks to you in a spooky voice, demanding that your booty be read. You have the opportunity to upload a picture of your actual booty, use a webcam to take [...]
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August 9th, 2010
How to Care for Your New Jeans
Tips for Breaking in New Jeans • THE FIRST WASH: The first step to breaking in a pair of new jeans is to wash the jeans in hot water and partially dry them (meaning they should be a bit damp). While still damp, put the jeans on and walk around with them so they start [...]
June 3rd, 2010
Levi’s Knows Asses Are Not Created Equal, Gives Jean Sizing A New Dimension
Levi’s is giving girls born with the natural version a new way to flaunt them: in their Curve ID jeans which account for 3 dimensions of curviness and shape in addition to regular sizing. So whether you have a “slight,” “demi” or “bold” curve, Levi’s got you buns covered. Check out a few of our [...]